7474 Harwood Avenue

Wauwatosa, WI
  • New Construction, Multi-Family
  • Three Leaf Partners
  • 247,000 SF

Located on an elevated site in the heart of The Village of Wauwatosa, the design of 7474 Harwood draws inspiration from the rich architectural heritage of the surrounding neighborhood while providing 153 new residences to a vibrant downtown. Through the use of scale, massing, and materials, the architecture balances between a sensitivity to the historical context while at the same time asserting itself into the community as a contemporary addition.

A significant percentage of the site is devoted to public space, tenant amenity spaces, and landscape features. A neighboring park is embraced and directly engaged with a new public plaza, activating an existing pedestrian infrastructure through the site and creating a walkable destination within the heart of the village.

A strategy of carving and stepped massing breaks down the overall composition into multiple volumes with similar proportions and scales of the surrounding village buildings. This creates an extension of outdoor space for residents and a new civic amenity for the community; a front stoop for urban life to unfold while celebrating views to the downtown village.

Walk up townhouses with street facing patios further contribute to a dynamic and walkable community scene. The residential scale of the townhouses is designed as a contemporary interpretation of a classic rowhouse. Each with distinct

A dynamic rhythm of the window pattern adds a contemporary expression to the overall composition.

The family of brick facades that clad 7474 Harwood, each with its own expressive character, respond to the historic texture and scale of the neighborhood by interpreting traditional elements and characteristics through contemporary details.